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	<title>24 Belvedere Estate &#187; Auto Expo</title>
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		<title>The Nanomaly</title>
		<link>http://rahuljauhari.com/2009/03/24/the-nanomaly/</link>
		<comments>http://rahuljauhari.com/2009/03/24/the-nanomaly/#comments</comments>
		<pubDate>Tue, 24 Mar 2009 18:17:00 +0000</pubDate>
		<dc:creator>rjauhari</dc:creator>
				<category><![CDATA[Auto Expo]]></category>
		<category><![CDATA[Nano]]></category>
		<category><![CDATA[Ratan Tata]]></category>
		<category><![CDATA[Singur]]></category>
		<category><![CDATA[Reminiscing The Tata Nano]]></category>

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		<description><![CDATA[It has been an eventful ride for Mr. Tata. It began as seemingly wishful thinking. Sparked political controversies. Invited widespread criticism, debate and resistance from &#8216;social activists&#8217;. Put Singur on the country&#8217;s map for the right reasons. And then the wrong and regretful ones. I remember the Nano for a different reason. A few months [...]]]></description>
			<content:encoded><![CDATA[<p>It has been an <a href="http://www.zeenews.com/business/companies-commodities/2009-03-23/517338news.html">eventful ride</a> for Mr. Tata.</p>
<p>It began as seemingly wishful thinking. Sparked political <a href="http://www.expressindia.com/latest-news/Tide-turns-in-shocked-Singur-own-supporters-tell-Mamata-to-stop/357198/">controversies</a>. Invited widespread <a href="http://www.businessweek.com/globalbiz/content/aug2008/gb20080827_001413.htm">criticism</a>, <a href="http://living.oneindia.in/insync/pulse/2008/tatas-lakh-car-review-100108.html">debate</a> and <a href="http://ibnlive.in.com/news/singur-to-start-satyagraha-against-nano-exit/75447-3.html">resistance</a> from &#8216;social activists&#8217;. Put Singur on the country&#8217;s map for the right reasons.<br />
And then the <a href="http://www.hindu.com/thehindu/holnus/000200903240334.htm">wrong</a> and <a href="http://www.thehindubusinessline.com/2009/03/24/stories/2009032450650400.htm">regretful</a> ones.</p>
<p>I remember the <a href="http://tatanano.inservices.tatamotors.com/tatamotors/index.php?option=com_frontpage&amp;Itemid=168">Nano</a> for a different reason.</p>
<p>A few months before the 2008 Auto Expo, a hush-hush meeting was called in my <a href="http://www.rediffusionyr.com/">erstwhile agency</a>. A core team was formed to work on naming and unveiling of the <a href="http://tatanano.inservices.tatamotors.com/tatamotors/index.php?option=com_frontpage&amp;Itemid=168">Nano</a>.<br />
Over the next few weeks some of us spent many days and numerous hours with Mr. Ratan Tata, working and reworking plans.</p>
<p>The man has, one will have to admit, an eye for detail.</p>
<blockquote><p>The project was personal to him. So personal that barring an occasion or two, he was the only person from Tata Motors attending those meetings.</p></blockquote>
<p>I recall a few of us once stood in his office as he took a few pictures of the Nano out of his drawer for a sneak preview, before hurriedly locking them away again.<br />
The risk of the pictures being leaked was too high.</p>
<p>Over an year has passed since that event. I have moved on to a different role, a different job. But yesterday&#8217;s telecast of the launch brought back memories. It was a privilege for all of us to be associated with the project.<br />
For me, spending that kind of time with Mr. Tata was a greater privilege.</p>
<p>The <a href="http://tatanano.inservices.tatamotors.com/tatamotors/index.php?option=com_frontpage&amp;Itemid=168">Nano</a> is an anomaly.<br />
An anomaly defies conventional wisdom.</p>
<p>Remember all the stuff about how the <a href="http://tatanano.inservices.tatamotors.com/tatamotors/index.php?option=com_frontpage&amp;Itemid=168">Nano</a> will damage the environment, clog the streets, the politics, the barrage of criticism, the protests etc etc?</p>
<p><a href="http://timesofindia.indiatimes.com/Business/India-Business/Nanos-real--cool/articleshow/4307603.cms">Now read what the papers are saying.</a>
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