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	<title>24 Belvedere Estate &#187; Swine Flu</title>
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		<title>Swine In Ani(mall) Kingdom</title>
		<link>http://rahuljauhari.com/2009/08/15/swine-in-animall-kingdom/</link>
		<comments>http://rahuljauhari.com/2009/08/15/swine-in-animall-kingdom/#comments</comments>
		<pubDate>Sat, 15 Aug 2009 18:52:37 +0000</pubDate>
		<dc:creator>rjauhari</dc:creator>
				<category><![CDATA[Mall Culture]]></category>
		<category><![CDATA[Mumbai]]></category>
		<category><![CDATA[Swine Flu]]></category>
		<category><![CDATA[Top Posts]]></category>
		<category><![CDATA[Swine Flu Vs Navi Mumbai Malls]]></category>

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		<description><![CDATA[Today is 15th August. We are free. Yes, we became free when we drove the British out. But today? Today we are more free. I say so with such confidence because I have witnessed it. I was in Navi Mumbai today and an urgent purchase demanded that I visit a nearby mall. Mall. That word, [...]]]></description>
			<content:encoded><![CDATA[<p>Today is 15th August.</p>
<p>We are free.</p>
<p>Yes, we became free when we drove the British out.</p>
<p>But today?</p>
<p>Today we are more free.</p>
<p>I say so with such confidence because I have witnessed it.</p>
<p>I was in Navi Mumbai today and an urgent purchase demanded that I visit a nearby mall.</p>
<p>Mall.</p>
<p>That word, in the time of the Swine, is scary.</p>
<p>I mean schools have been shut.</p>
<p>Multiplexes have been closed down.</p>
<p>This was a mall.</p>
<p>A <em>big</em> mall.</p>
<p>I ventured in, hoping the Swine Scare would have kept the crowds away.</p>
<p>Freedom, it is said, in its purest &amp; highest form, frees one of fear.</p>
<p>And Navi Mumbai, I discovered, has attained it.</p>
<p>This was no mall.</p>
<p>This was Ani<em>mall</em>.</p>
<p>It made &#8216;chock-a-block full&#8217; seem a gross understatement.</p>
<p>Scores of people, in varying degrees of masking, rubbed shoulder, hip, toe and posterior.</p>
<p>Yes, varying degrees of masking.</p>
<p>You see, only handful actually wore masks (including the guards <span style="text-decoration: underline;">outside</span> the mall).</p>
<p>The rest could be broadly categorized as :</p>
<ol>
<li>Nothing-before-Nose, hence 100% Swine friendly</li>
<li>Hand-before-Nose, hence 99.99999% Swine friendly</li>
<li>Offer-leaflet-before-Nose, hence 99.999998% Swine friendly</li>
<li>Handkerchief-before-Nose, hence 99.99997% Swine friendly</li>
</ol>
<p>Interestingly, the mall staff could be seen taking no precautions whatsoever:</p>
<p>I was directed to the Big Bazaar inside the mall premises.</p>
<p>Horrors awaited me.</p>
<p>Which Swine can, even in its wildest dreams, hope to overshadow a Big Bazaar Independence Day Sale?</p>
<p>Dirty, stinking, trampled-upon-veggie-adorned-floors.</p>
<p>Musky, sweat-heavy air.</p>
<p>50% off on towels.</p>
<p>Two tissue boxes for the price of one.</p>
<p>Three mops for the price of two.</p>
<p>Toilet cleaner for 7 <em>whole</em> rupees less.</p>
<p>Rubber-wood furniture at <em>unbelievably</em> low prices.</p>
<p>And hundreds of sale-crazed trolley-pushing bipeds &#8211; pushing, shoving, struggling, demanding, arguing, grabbing, tossing, stuffing, coughing, huffing, puffing.</p>
<p>Ani<em>mall</em>.</p>
<p>Ani<em>mall</em>.</p>
<p>Ani<em>mall</em>.</p>
<p>Forget the air. No Swine could risk lurking in the remotest corner of this battlefield.</p>
<p>I ran &#8211; as fast as possible.</p>
<p>Down the escalator and out of the building.</p>
<p>As we drove back home, I thought.</p>
<p>Let hospitals struggle with sniffling queues.</p>
<p>Let kids be quarantined at the first sneeze.</p>
<p>Let health departments bow down to sheer fear of an epidemic.</p>
<p>But this?</p>
<p>This was true freedom.</p>
<p>The supreme spirit of human consumerism conquered the Swine.</p>
<p>Trampled it.</p>
<p>Ran it over.</p>
<p>Crushed it.</p>
<p>Ani<em>mall</em> &#8211; 1. Swine &#8211; 0.
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