24 Belvedere Estate

A weblog of Rahul Jauhari

Soul Search Or Strip Search?

The brouhaha over a US airline detaining Shah Rukh Khan. Is it worth it?

Swine In Ani(mall) Kingdom

Today is 15th August.
We are free.
Yes, we became free when we drove the British out.
But today?
Today we are more free.
I say so with such confidence because I have witnessed it.
I was in Navi Mumbai today and an urgent purchase demanded that I visit a nearby mall.
Mall.
That word, in the time of the Swine, is scary.
I [...]

How Tweet Is That?

How Twitter is changing the written word.

Caution. Social Media Ahead.

Why brands need to be cautious when dealing with Social Media. From a Social Media Enthusiast.

Mission? What Mission?

What’s the mission statement of your life?

RIP Mr. Moonwalker

To the man who defied rules, color, music, rhythm. Even the laws of physics.

Black & Yellow Chronicles – 4

Concluding part of the Cab Chronicles – the Mumbai cabby offers a peek into his personal life.

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    I am a writer in advertising. With this blog I intend to put my mind back to writing that aims to sell nothing in particular. .................................
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