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	<title>24 Belvedere Estate &#187; TV Channels &amp; Festival Programming</title>
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		<title>Recruiting Gods To Sell Programming</title>
		<link>http://rahuljauhari.com/2009/08/23/recruiting-gods-to-sell-programming/</link>
		<comments>http://rahuljauhari.com/2009/08/23/recruiting-gods-to-sell-programming/#comments</comments>
		<pubDate>Sun, 23 Aug 2009 15:21:53 +0000</pubDate>
		<dc:creator>Rahul Jauhari</dc:creator>
				<category><![CDATA[Desicritics]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Satire]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[TV Channels & Festival Programming]]></category>

		<guid isPermaLink="false">http://rahuljauhari.com/?p=978</guid>
		<description><![CDATA[God helps those who help themselves. TV channels have understood this, finally.]]></description>
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<p>It&#8217;s Sunday and it&#8217;s Ganapati time in Mumbai.</p>
<p>A welcome respite from the overbearing specter of Swine Flu.</p>
<p>And young Ganapati has his annual task pretty clearly chalked out.</p>
<p>As the saying goes, nothing moves in Mumbai till this young elephant God&#8217;s blessings are taken.</p>
<p>He is the unofficial CEO of the city.</p>
<p>He is the Remover of All Obstacles.</p>
<p>Possibly the reason why, this year, even television channels are seeking his blessings in their hunt for greater TRPs.</p>
<p>Picture this.</p>
<p>The Star News anchor introduces us to Lord Ganapati, Lord Shiva and Parvati.</p>
<p>Ganapati is introduced as the God who is worshipped before any other God.</p>
<p>Shiva and Parvati indulgently look on.</p>
<p>The anchor goes on to talk about Saas, Bahu &amp; Saazish.</p>
<p>Lord Shiva innocently asks &#8211; &#8220;What is Saas, Bahu &amp; Saazish&#8221;?</p>
<p>(Isn&#8217;t the destroyer of all evil supposed to know it all?)</p>
<p>Nevertheless, the anchor explains.</p>
<p>We go on, as part of the program, to see small clips of programs like Sach Ka Saamana and Channel V&#8217;s eXhausted, among others.</p>
<p>The Gods look on with interest.</p>
<p>I honestly didn&#8217;t know they would find reality TV so cool.</p>
<p>Especially if you consider the fact that the almighty keeps an eye on the biggest reality show ever.</p>
<p>Yeah that&#8217;s us &#8211; you, me, neighbor, neighboring country, global warming, politics, cricket etc etc.</p>
<p>As the episode of Saas, Bahu &amp; Saazish ends, the anchor seeks their blessings.</p>
<p>Ganapati, seated between Shiva and Parvati, holds the Star News branded mike in his hands.</p>
<p>The Gods bless the anchor and the show closes.</p>
<p>Sweet, no?</p>
<p>I guess there is a large audience that will smile adoringly at this.</p>
<p>And go on to add to the TRPs of the channel.</p>
<p>I am also waiting to see the day when the Gods will actually don the role of anchors.</p>
<p>And read the NEWS, possibly?</p>
<p>(This post was first published <a href="http://desicritics.org/2009/08/23/100825.php" target="_blank">Here on Desicritics</a>)</p>
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