Case Studies

The work, up close.

A closer look at the campaigns — the idea, the making, and what they moved.

PepsiCo India · Mountain Dew · 2022 — 23

How Mountain Dew democratised courage in the world’s largest democracy.

Recognition

WARC Effectiveness Gold 2023 · Effie India Gold 2023 · Effie Global Best of the Best 2024 (Contender) · afaqs! MEA Gold 2023

Scope

National film campaign · OOH · digital · experiential
PepsiCo India · Mountain Dew · 2023

How India’s unofficial courage drink turned ordinary people into legends.

Recognition

MADDYs 2024 · ABBY OneShow 2023 · CIDCA 2023

Scope

Holographic experiential activation · OOH · digital
Leanworx Technologies · 2022

How an Industry 4.0 company rediscovered its true calling.

Challenge

Brand repositioning for a machine-monitoring systems company with immense growth potential.

Scope

Brand purpose · strategy · identity
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